Why Every CMO Needs a Truth-Teller
As a CMO, you’re pulled in a dozen directions before you’ve even finished making your morning coffee. The demands pile up fast: urgent day-to-day chaos, unrelenting KPI's, and a mountain of expectations to future-proof and evolve your brand. You juggle all of this while reporting to a board that meticulously tracks every move and your team looks to you for clarity and leadership. Amid this constant pressure, it’s all too easy to lose your strategic focus and wonder, Am I really driving the long-term impact I was hired to deliver?
The Power of a Truth-Teller
Enter the truth-teller—someone unafraid to challenge your assumptions, reveal your blind spots, and push you to think really big. Typically, internal colleagues can’t fill this role; they’re often cautious about raising difficult truths for fear of office politics or professional repercussions. As a result, you end up making critical decisions without the candid, unfiltered insights necessary to operate at your highest level. It leads to frustration, second-guessing, and the relentless feeling that you’re not performing at your full potential.
The Cost of Doing Nothing
Without an external voice of reason, you risk staying in firefighting mode indefinitely. You devote time and energy to short-term fixes, while your ideas for future growth fade. Your overworked team picks up on the lack of a clear strategic path, and morale slips. Meanwhile, the board and CEO grow uneasy, questioning whether you can steer the company forward. In no time, the brand stagnates, high-level strategy falls flat, and you, despite your talent and ambition remain stuck.
How I Help
I operate as that truth-teller for CMOs in the $250M–$750M range, leveraging my “Chapter of Impact” framework to break you free from the tactical grind. Together, we’ll pinpoint the real issues behind your biggest roadblocks—sometimes the ones you least expect, then we craft an action plan that balances immediate wins with steady, long-term brand growth. Through our weekly one-on-one sessions, I provide the judgment-free space you need for candid discussions, exploration and course corrections.
Why You Can Trust Me
Having spent two decades leading creative teams at Giant Foods, Office Depot, Petco, and Chewy, I speak the language of high-pressure marketing environments. I’m direct but empathetic; you’ll hear blunt truths about what isn’t working, alongside the practical support to drive meaningful change. From reclaiming time for strategic thinking to invigorating your team with a fresh sense of purpose, my role is to help you leverage all the skills and knowlage you already have.
Step into Your Visionary Role
Ultimately, this is about reconnecting with the visionary leader you already are. You’ll build a compelling future for yourself, your brand, and your team, removing obstacles so you can confidently drive forward. If you’re ready to move beyond firefighting, accelerate your impact, and operate with genuine clarity, let’s talk. You have more to offer than you realize, and the path to unlocking it starts with having a truth-teller by your side.
